Dear Prospective Merchant,

The Amarillo Museum of Art (AMoA) Alliance invites you to join us at our 40th Christmas Roundup on November 1-3, 2019 in the Amarillo Civic Center North and South Exhibit Halls. Christmas Roundup is a fundraising event supporting the educational programs of the AMoA.

Christmas Roundup is a juried show and merchant selection is by committee approval. We hope you will take advantage of this fabulous opportunity to showcase your business while also helping a worthy cause. The selection process is based on the type, quality and price of the merchandise offered, and the order in which each application is received.

Interested merchants should:

  • Submit completed application online with $25 non-refundable fee as soon as possible to secure a booth for 2019. If selected, a non-refundable $100 deposit will be required within 2 weeks of acceptance.

  • Premiere Row spaces must be paid in full once application is accepted.

  • Upon committee approval, selected merchants will receive a contract and invoice via email.

  • All contracts and remaining balance of booth fee must be submitted and paid by June 15, 2019. All deadlines are listed in the merchant contract and are strictly enforced.

In addition, all merchants are required to provide an item valued at $50.00 or more for the silent auction upon check-in at the show.

Benefits of participation include:

  • Each booth is built and set up with back and side drapes and includes 24-hour security, access to hospitality suite, merchant signage, electric hookup, one 8 foot table and 2 chairs per single booth.

  • Inclusion in marketing efforts, including promotion on event website, Facebook and other social media.

  • No assessed commission. All proceeds remain with the merchant.


Written request must be received (please note $25 merchant application fee and $100 deposit are non-refundable). As a courtesy, please notify merchant committee of cancellations as soon as possible.

  • On or before June 15, 2019, merchant will receive 100% of refundable fees.

  • After June 15, 2019, all reserved booth fees will be forfeited.

Contact information:

  • Email address:

  • Fax number: (806) 345-5682. Please label fax: ATTN: Christmas Roundup

  • Mailing address: AMoA ALLIANCE Attention: Christmas Roundup PO Box 447, Amarillo, TX 79178

  • Find us on the web at (online merchant application and payment accepted here)

  • Facebook page: Christmas Roundup Amarillo

  • Instagram account: christmasroundupamarillo

We are very excited and look forward to you joining us for Christmas Roundup 2019. Do not hesitate to contact us! We will be happy to assist you and answer any questions you may have.

2019 Merchant Committee:
Irene Jones Megan Zanchettin Emily Masters Karoline Garrett